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[PRO] Member Black History Month Showcase 2022

A recap of what Pro Sports Assembly members did to celebrate and support Black History Month:

Arizona Coyotes 

The Arizona Coyotes hosted a ten-week mentorship program for approximately 30 students enrolled in sports business programs at Historically Black Colleges and Universities. Coyotes staff constructed, decorated, and stocked a library full of books featuring characters of color and ethnicity. They also donated art supplies and their mascot, Howler, spent the afternoon interacting with students at Advance U Elementary. The Arizona Coyotes also hosted a panel discussion focused on increasing access to careers in sports for Black professionals, as well as conducted a month-long campaign honoring Black Arizona leaders and trailblazers. Lastly, four Directors and Executive-level staff contributed to the creation of the Arizona Pro Sports Diversity Coalition, focused on leveraging the collective power of professional sports in Arizona to increase diversity in the field.

https://www.nhl.com/coyotes/community/bhm

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[PRO] Organization Members Show Hispanic Heritage Month Efforts Across The Industry and Local Communities

As Hispanic Heritage Month wraps up, we recap teams across professional sports who recognized and celebrated the achievements, influences and contributions of Hispanic Americans in their teams, cultures and communities.


The Atlanta Hawks selected five local Hispanic businesses to provide valuable marketing exposure on the Hawk’s multiple digital platforms.


Austin FC celebrated Hispanic Heritage Month and Mexican-American artist Selena with its tifo before kickoff their game on September 26 against the LA Galaxy. The tifo is a traditional banner that is common to soccer and has a connection to the club and its supporters. Previous displays of a tifo for Austin FC: for the home opener and Pride Month.

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