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Pro Sports Assembly and BREAKTHRU Brands Launch New B.O.L.D. Leadership Certificate for Women in Professional Sports, Announce First Participants

Pro Sports Assembly and BREAKTHRU Brands Launch New B.O.L.D. Leadership Certificate for Women in Professional Sports, Announce First Participants

Austin, TX - January 31, 2023 – Pro Sports Assembly (PRO), the association for professional sports business leaders, is proud to announce an educational partnership with BREAKTHRU Brands to create a new certification for its cohorts, which focuses on empowering women in professional sports. It has also named the first participants of the program.

The B.O.L.D Leadership certificate program, designed by BREAKTHRU Brands, offers training, development, and support to guide PRO cohorts on BREAKTHRU’s B.O.L.D. (Brave, Outspoken, Lucid, and Distinct) leadership framework, which provides a unique collective and effective approach to development.

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Pro Sports Assembly Announces New Members to 2023 Board

Pro Sports Assembly Announces New Members to Governing Board

Five Industry Sports Professionals Join Organization’s Board Through 2025

Austin, TX - January 17, 2023 – Pro Sports Assembly (PRO), the association for professional sports business leaders, has announced it has added five Governing Board members, who will each help guide the organization through 2025.

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Pro Sports Assembly Adds New Staff

Pro Sports Assembly Adds New Staff

The New Hires Will Lead Business Operations & Events and Membership & Engagement As Organization’s First Full-Time Staff

Austin, TX - January 12, 2023 – Pro Sports Assembly (PRO), the association for professional sports business leaders, has announced it has added three new staff members to its team: Nicholas Cupo, Katrina Dorsey and Sarah Tucker.

Cupo, who will serve as Spring Intern, is a fourth-year student in the Sport Management program with a minor in Business Administration at the University of Texas at Austin where he plans to graduate with a Bachelor of Science in Kinesiology and Health in May 2023.

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Cohort 2 Complete FINAL

Certificate of Inclusive Leadership In Professional Sports (Cohort 2) Complete

Over 50 Professional Sports Leaders Have Now Completed the Certificate

Austin, TX - October 6, 2022 – Pro Sports Assembly (PRO) and RISE have announced the second cohort of the Certificate of Inclusive Leadership in Professional Sports recipients – a cohort of 31 sports industry professionals from across the country that is now better equipped to discuss and address matters of racism, diversity, equity and inclusion within their industry and beyond.

The 31 participants underwent a series of workshops, which were designed and led by RISE, the national nonprofit that uses sports to combat racism and unite diverse communities. The courses offer a hands-on opportunity to discuss critical topics and issues related to inclusive leadership and provide an understanding of diversity, equity and inclusion (DEI) core concepts through RISE’s multifaceted curriculum, which covers a wide range of topics and skills that increase an understanding of culturally competent and fair leadership.

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Wasserman + Pro Sports Assembly Press Release

The Collective® and Pro Sports Assembly partner to research the experience of professionals entering the sports industry

  • The study proves the continued trend of inherent bias and resource inequity for underrepresented people in the business
  • The research originates from a new partnership between the organizations, centered around research and insights for equity in the workplace

Los Angeles / Austin (September 27, 2022)The Collective®, the women-focused practice of Wasserman, has announced a new partnership with Pro Sports Assembly – the association for professional sports business leaders – providing the sports industry with research and insights around equity in the workplace. For their first official collaboration, The Collective® Think Tank – a global consortium of academic partners dedicated to research on gender equity – contributed to the unprecedented, bellwether research exploring how privilege shapes access to opportunities and career development in sports. Participating Think Tank members include UMass, Ohio University, University of South Florida and University of North Carolina at Chapel Hill.

This study – designed as a benchmark for examining cross-generational and cross-industry progress – presents clear proof of the continued trend of inherent bias and resource inequity for underrepresented individuals. Think Tank researchers sought to understand early work experiences in sports, and how a diverse work environment can provide professional experiences in regard to interpersonal dynamics, business performance and industry culture.

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Pro Sports Assembly Introduces Professional Sports Leadership Groups

New Member Resource Groups Offer PRO Members a Space to Engage, Equip, Educate, Empower and Elevate Pro Sports Leadership 

Austin, TX - April 11, 2022 – Pro Sports Assembly (PRO), the association for professional sports business leaders, has introduced the first seven Member Resource Groups (MRG's), made up of cross-sport, cross-geographical PRO members who are committed to leading professional sports organizations into the future.

MRGs offer a think space for leaders and learners, at all levels, to gain perspectives, share best practices, ideate and problem solve. The groups are formed based on professional discipline and areas of interest including Analytics, Diversity & Inclusion, Event & Venue Operations, Finance, Human Resources & People Operations, Partnerships, and Social Impact.

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Pro Sports Leadership Retreat and Workshop

MEDIA ALERT - Pro Sports Assembly To Host The Assembly: Pro Sports Leadership Retreat and Workshop 

Austin, TX - March 23, 2022 – Pro Sports Assembly (PRO), the association for professional sports business leaders, is hosting The Assembly a Leadership Retreat and Workshop for PRO Members. The inaugural event is Chaired by Brittanie Boyd, Philadelphia 76ers SVP Marketing and Antony Bonavita, Cleveland Cavaliers EVP Venue Operations.

WHAT: The Assembly Leadership Retreat and Workshop is an intimate gathering for professional sports business leaders who are not only influential in setting an agenda and strategy for their organization, but who are also invested in a more diverse, inclusive and fair future across all aspects of professional sports.

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[PRO] Member Black History Month Showcase 2022

A recap of what Pro Sports Assembly members did to celebrate and support Black History Month:

Arizona Coyotes 

The Arizona Coyotes hosted a ten-week mentorship program for approximately 30 students enrolled in sports business programs at Historically Black Colleges and Universities. Coyotes staff constructed, decorated, and stocked a library full of books featuring characters of color and ethnicity. They also donated art supplies and their mascot, Howler, spent the afternoon interacting with students at Advance U Elementary. The Arizona Coyotes also hosted a panel discussion focused on increasing access to careers in sports for Black professionals, as well as conducted a month-long campaign honoring Black Arizona leaders and trailblazers. Lastly, four Directors and Executive-level staff contributed to the creation of the Arizona Pro Sports Diversity Coalition, focused on leveraging the collective power of professional sports in Arizona to increase diversity in the field.

https://www.nhl.com/coyotes/community/bhm

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[PRO] Pro Sports Assembly Names First Cohort of Quality Assurance Associates

New Associate Team is Made Up of Graduate and Undergraduate Students

Austin, TX - March 9, 2022 – Pro Sports Assembly (PRO), the association for professional sports business leaders, has announced its first team of Quality Assurance Associates (QAA), who will help support the organization’s membership and partnership initiatives.

As part of the QAA team, following the first two independent QAA’s, Taylor Middleton and Kayla Dickerson, the organization welcomes graduate and undergraduate students, Sally Cangelosi, George Fisher, William Lee and Derek Osburn.

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[PRO] Sports Assembly Announces Board Chair and New Governing Board Members

Ann Seeney of the St. Louis Cardinal’s Elected to Serve as Inaugural Chair

Austin, TX - February 1, 2022 – Pro Sports Assembly, the association for professional sports business leaders, has announced its first Board Chair along with the addition of five new Governing Board members who will guide the organization through 2024 with the goal of creating more opportunities for diverse and inclusive leaders in sports.

Ann Seeney, who currently serves as the Vice President of Human Resources for Major League Baseball's St. Louis Cardinals, has assumed the role of Pro Sports Assembly’s Governing Board Chair. The organization (PRO) also welcomes Arizona Coyotes Executive Vice President Public Affairs & General Counsel Marina Carpenter, Dallas Mavericks Chief Marketing Officer Iris Diaz, Miami Dolphins Senior Vice President Communications and Community Affairs Jason Jenkins, NBA Retired Players Association Senior Vice President Operations and Events Erin Miller, and MLB’s Vice President of Diversity, Equity & Inclusion Justin Reyes.

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