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[PRO] Organization Members Show Hispanic Heritage Month Efforts Across The Industry and Local Communities

As Hispanic Heritage Month wraps up, we recap teams across professional sports who recognized and celebrated the achievements, influences and contributions of Hispanic Americans in their teams, cultures and communities.

The Atlanta Hawks selected five local Hispanic businesses to provide valuable marketing exposure on the Hawk’s multiple digital platforms.

Austin FC celebrated Hispanic Heritage Month and Mexican-American artist Selena with its tifo before kickoff their game on September 26 against the LA Galaxy. The tifo is a traditional banner that is common to soccer and has a connection to the club and its supporters. Previous displays of a tifo for Austin FC: for the home opener and Pride Month.

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The Professional Body of Sports Leadership (PBSL) and Pro Sports Assembly form a strategic partnership

PBSL and Pro Sports Assembly form strategic partnership to create international opportunities in the sports industry

The new partnership will provide members with coaching, mentoring, training and support to aid career progression 

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[PRO] Sports Assembly Names LeagueApps Official Youth Sports Platform Partner

June 7, 2021 (New York, NY) – [PRO] Sports Assembly and LeagueApps, the operating system and community for youth and local sports leaders, today unveiled a new partnership making the New York-based technology company [PRO]’s Official Youth Sports Platform Partner and a Founding Partner.

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Cleveland Cavaliers Become Founding Members of Pro Sports Assembly

The Cleveland Cavaliers have become Founding Members of Pro Sports Assembly (“The Assembly”), a first-of-its-kind, industry-wide, and mission-driven 501(c)(3) organization for people who work in professional sports.

Designed to keep leagues, teams, unions and venues both knowledgeable and accountable for delivering an equitable and profitable future in professional sports organizations – The Assembly is a member-led community that challenges its industry to advance truly inclusive leadership. It believes that by developing cultural and gender intelligence, as well as setting best practices of stewardship, mentorship and allyship, professional sports properties can drive innovation, bolster financial performance, capture new markets and increase brand loyalty. The Assembly is aggressive in its vision and stance to enhance the future of its industry through the #PowerofProSports and aims, by 2030, to achieve parity in opportunity, pay and leadership across the industry.

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SBJ Op-ed: Through hiring we prove actions speak louder than words by Laura Dixon

LAURA DIXON via Sports Business Journal

The first time I wrote a letter to the editor as a young professional it was to Abe Madkour at Sports Business Journal. My letter went straight to the point and I had zero expectation it would be published. It spotlighted the power of optics, position, and fraternity.  Read more on Sports Business Journal.

Miami Dolphins Join Pro Sports Assembly



February 11, 2021 (New York, NY) -  In the spirit of community and unity, the Miami Dolphins today announced its pledge to join Pro Sports Assembly (“The Assembly”), a first-of-its-kind, industry-wide, and mission-driven 501(c)(3) organization for people who work in professional sports. The Miami Dolphins feature the NFL’s only Black head coach and Black general manager duo in Brian Flores and Chris Grier, and continue to remain committed to hiring diverse leaders and cultivating talent on the football and business side.  As a Silver-tier member, the Miami Dolphins will designate 30 of its employees to a member seat with The Assembly, who will have access to a number of professional development programs, events, tools and resources that can help advance their career in the sports industry. 

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