Pro Sports Assembly and Impulse Partner to Elevate Member Experiences Across the 2026 Event Calendar
Members at all three 2026 PRO convenings received personalized event photos in real time, powered by Impulse
AUSTIN, TX - September 10, 2026 – Pro Sports Assembly ("PRO"), the industry association for professional sports organizations and business leaders, and Impulse, an experiential technology platform, announce a year-round partnership that brought personalized, real-time photo delivery to PRO members throughout 2026. Impulse supported every PRO in-person convening held during the year, giving senior professional sports executives a firsthand look at an engagement platform they can evaluate for their own organizations.
Impulse supported the following PRO in-person events in 2026.
PRO Leadership Summit: Navigating Politics in Leadership | When to Expend Political Capital
January 29, 2026, Los Angeles, CA
PRO | Populous Leadership Summit, Game Day to Every Day
April 14, 2026, Kansas City, MO
The Assembly 2026
August 17 to 19, 2026, Austin, TX
At each convening, attendees received personalized event photos through a mobile experience that required no app download. Photos were delivered by SMS or Instagram within seconds, creating an immediate branded experience while capturing consented first-party data and measurable engagement that can integrate directly into a customer relationship management system.
The partnership gave PRO members the opportunity to experience those capabilities rather than hear them described. Every interaction offered a working example of how real-time engagement, AI, personalized content delivery, and first-party data can be applied within in-person convenings and events.
The most recent event of the partnership year was The Assembly 2026, the PRO flagship convening for senior professional sports executives, which brought together leaders from professional teams, leagues, unions, venues, and industry partners under the 2026 theme Delivering Good in Tensions, focused on discovering common interests through diverse perspectives while improving outcomes across the sports industry.
“Pro Sports Assembly members are shaping the future of professional sports. Partnering with Impulse elevates their experience and immerses them in a platform that adds distinct value to their fan-facing productions,” said Laura Dixon, Founder and Chief Executive Officer of Pro Sports Assembly. “This type of value-add collaboration and practical innovation is what PRO members enjoy and expect from PRO partners.”
The applications extend beyond leadership convenings. The same technology supports fan engagement, premium hospitality, sponsorship activation, community events, alumni experiences, ticketing, and year-round relationship building, and provides organizations with first-party audience data and engagement analytics.
"PRO events bring together many of the most innovative leaders in professional sports. Rather than simply talking about the future of fan engagement, we wanted attendees to experience it firsthand," said Brandon Berman, Co-Founder of Impulse. "Our goal was for every member to leave Los Angeles, Kansas City, and Austin with new ideas they can apply to strengthen relationships with fans, sponsors, partners, and their communities. We are honored to partner with Pro Sports Assembly and to help elevate a leadership event calendar built for senior executives."
Before expanding into collegiate sports through a partnership with the National Association of Collegiate Directors of Athletics (NACDA), Impulse powered engagement experiences for organizations and brands including the PGA Genesis Invitational, Rare Beauty, Vita Coco, Heineken, Veuve Clicquot, Campari, and Cannes Lions. According to Impulse, the platform turns live events into measurable engagement, first-party audience relationships, sponsor value, and organic social amplification.
The partnership reflects a shared commitment to helping professional sports organizations find new ways to elevate experiences, strengthen relationships, and create measurable business outcomes across every touchpoint. Impulse and the PRO team will continue the collaboration into the 2027 event calendar.
As part of the ongoing partnership, PRO members have access to a dedicated Impulse offer for pilot activations and annual partnerships through October 16, 2026. Members interested in learning more can reach out directly to Brandon Berman at [email protected].
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About Pro Sports Assembly
Established in 2019, Pro Sports Assembly ("PRO") is the industry association for professional sports organizations and business leaders. PRO members prove the value of informed and inclusive leadership while preparing to lead the next trillion-dollar industry. The power of Pro Sports Assembly comes to life because PRO members champion the industry, profession and workforce. Collectively, PRO members set the standard for leadership excellence in professional sports. For more information on Pro Sports Assembly, please visit www.prosportsassembly.org and connect on LinkedIn.
About Impulse
Impulse is an experiential technology platform that transforms live events into measurable performance marketing engines. The platform combines AI-powered facial recognition, instant photo delivery, multi-channel messaging, CRM integration, and real-time analytics into a single infrastructure layer that connects live experiences to owned audience relationships. Impulse has supported events for Pro Sports Assembly, Campari, LVMH, Heineken, Rare Beauty, Shoptalk, and the Genesis Invitational, among others. For more information on Impulse, please visit www.impulse-interactive.com.
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