Pro Sports Assembly Partners with The Promotions Dept. to Bring Merchandise and Activation Expertise to Professional Sports Leaders
The partnership includes a collaboration on the PRO shop and presence at The Assembly 2026 in Austin.
Austin, TX | August 5, 2026 — Pro Sports Assembly ("PRO"), the industry association for professional sports organizations and business leaders at teams, leagues, unions, and venues, today announced a strategic partnership with The Promotions Dept., a Certified B Corporation specializing in branded merchandise, experiential activations, and end-to-end fulfillment.
Through the partnership, PRO members gain access to The Promotions Dept. expertise across merchandise strategy, creative development, sourcing, logistics, and on-site execution. The collaboration will help members create effective branded merchandise and experiences that strengthen their brands, engage their audiences, support business goals, and make a positive impact in their communities.
The two organizations are also collaborating on the PRO Shop, a merchandise collection built for PRO members. The Promotions Dept. is leading design, sourcing, and fulfillment, applying the same standards the firm brings to teams, leagues, and global brands. Members will learn more about the PRO Shop when it is introduced at The Assembly this month.
The collaboration extends the work The Promotions Dept. has rooted in professional sports, where the firm has partnered with teams, leagues, agencies and global brands for more than 30 years. The Promotions Dept. is a WBENC-certified, Certified B Corporation, an EcoVadis Gold company, and has planted two trees for every project since 2020 in partnership with One Tree Planted.
"Across our client base we find stakeholders are under more pressure than ever to create meaningful merchandise experiences while balancing budgets, sustainability goals and high expectations. This is where we add real value. We're looking forward to working alongside PRO members to share ideas, solve challenges and build programs that create lasting impact both inside and outside the venue." - Roy Cruse, Chief Business Officer, The Promotions Dept.
The Promotions Dept. is also a partner of The Assembly 2026 and will be in attendance in Austin, August 17 to 19, 2026. The Assembly convenes senior professional sports executives for three days of programming under the 2026 theme, Delivering Good in Tensions, held alongside the 4th Annual Medal of Leadership Celebration. Attendees will have the chance to connect with The Promotions Dept. team throughout the convening.
"The best partners bring more than a service, they bring a point of view. The Promotions Dept. has spent three decades building that in professional sports, and introducing the PRO Shop at The Assembly is a strong place to start." - Travis Dillon, Senior Vice President Marketing, Texas Rangers
The partnership between Pro Sports Assembly and The Promotions Dept. covers member access to merchandise and activation expertise and the PRO Shop collection. Additional details on the collection and on how members can engage with The Promotions Dept. team will be shared through PRO member channels.
About Pro Sports Assembly
Established in 2019, Pro Sports Assembly (“PRO”) is the association for professional sports organizations and business leaders. PRO organizations drive value for the industry by creating economies of scale and scope around leadership development, research and government relations. The power of Pro Sports Assembly comes to life because PRO members champion their individual development, organization and industry. Collectively, PRO members set the standard for leadership excellence in professional sports. For more information on Pro Sports Assembly, please visit www.prosportsassembly.org and connect on LinkedIn.
About The Promotions Dept.
The Promotions Dept. (TPD) is a WBENC-certified, Certified B Corporation specializing in branded merchandise, activations, and end-to-end fulfillment solutions. For more than 30 years, we've helped clientscreate meaningful connections through innovative merchandise and elevated experiences. From strategy to sourcing, logistics, and on-site execution, we manage every detail, elevating brands, value and impact. For more information, visitwww.thepromotionsdept.com.
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