First-of-its-Kind Public Policy Poll for the Professional Sports Industry Launched by Pro Sports Assembly in Partnership with Navigate

Owners, Investors and Full-Time Leaders at US-Based Professional Sports Teams, Leagues, and Unions are Being Polled on Public Policy Operations and Priorities

Austin, TX - June 17, 2025 –  Pro Sports Assembly (“PRO”), the association for professional sports organizations and business leaders, has launched a nation-wide, US-based public policy poll designed to equip owners, equity holders, and senior leaders with a powerful new tool that provides valuable insights into how public policy, regulations, and operational shifts are shaping the future of the professional sports industry.

In partnership with Navigate—a data-driven consulting firm serving top brands and organizations across the sports and entertainment industries—the poll aims to:

• Identify the key public policy and regulatory concerns of professional sports leaders

• Inform team, league, and union leaders on where there is alignment, and where there is not

• Track industry trends over time

• Explore the development of an industry-wide advocacy framework to educate federal, state and municipal lawmakers and help mitigate risks for the professional sports ecosystem

The poll is structured in three segments - demographics, issues and practices - some sections will only be visible to Director+ level leaders, and participation is not exclusive to PRO members. Anyone who works full-time or has an equity position in a professional sports organization is invited to participate in the poll.

The results of the poll, to be released early fall, will provide leaders across the professional sports ecosystem with a clearer picture of how the industry, in aggregate, is managing and preparing to navigate federal, state and local public policy and regulatory matters. The poll does not ask for policy positions and will not report opinions.

“We expect this first-of-its-kind poll to provide the most savvy pro sports leaders with new tools and insights to coalesce around common opportunities and concerns. We do not anticipate the poll to reveal 100% alignment on priorities or issue areas such as ticket regulation, infrastructure appropriations or tax policy, but it will help industry leaders navigate those important conversations,” says Laura Dixon, Co-founder and CEO of Pro Sports Assembly. “Working with the Pro Sports Assembly Governing Board - the Advocacy & Policy Committee in particular (Crispus Gordon III, Allison Gordon and Inky Son) - to launch this Poll demonstrates the power and potential of a healthy industry association. And, by partnering with respected researchers at Navigate, the poll will provide team, league and union leaders with a reliable resource to drive value and mitigate risk during unpredictable economic and cultural shifts.”

About the poll:

• Date: In the field from June 17 - July 8, 2025

• Eligibility: US-based professional sports organization owners, executives and full-time employees are invited to participate in the poll; being a member of Pro Sports Assembly is not required.

• Results: Reported in aggregate and interpreted by Navigate’s data science team.

• Availability: Data will be available to PRO member organizations; non-members will be able to purchase for $10,000.

• Methodology: The poll will be administered via the secure online platform SightX. Responses are anonymous and will only be reported in aggregate. Participants will be asked to provide their organizational email address solely to confirm eligibility (full-time employment or equity in a US- based professional sports organization); however, email addresses will never be tied to individual responses.

A trusted advisor to major leagues includingMajor League Baseball and the National Basketball Association, Navigate has evolved beyond its roots in sponsorship evaluation and impact measurement. Today, the firm partners with leading organizations like Pro Sports Assembly to deliver strategic insights that shape the future of the sports and entertainment industry.

“We’re proud to be part of this important initiative because it aligns with a core belief at Navigate: better data drives better decisions”, said Kelli Williams, Head of Custom Research at Navigate. “This poll isn’t just about gathering insights — it’s about fueling smarter strategies, building stronger coalitions, and inspiring more forward-thinking policy leadership. It’s a meaningful step toward shaping how professional sports organizations show up — not only on the field, but also in the key business decisions that impact and influence the communities they serve.”

About Pro Sports Assembly
Established in 2019, Pro Sports Assembly (“PRO”) is the association for professional sports organizations and business leaders. PRO organizations drive value for the industry by creating economies of scale and scope around leadership development, research and advocacy. The power of Pro Sports Assembly comes to life because PRO members champion their individual development, organization and industry. Collectively, PRO members set the standard for leadership excellence in professional sports. For more information on Pro Sports Assembly, please visit www.prosportsassembly.org and connect on LinkedIn.

About Mercer
Mercer, a business of Marsh McLennan (NYSE: MMC), is a global leader in helping clients realize their investment objectives, shape the future of work and enhance health and retirement outcomes for their people. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of over $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit mercer.com, or follow on LinkedIn and X.  

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